The processes and techniques that help organizations to see data about how their client base feels about a particular service or product is known as Sentiment Analysis.
Sentiment analysis is an automated process of analyzing the feelings (i.e. attitudes, emotions, thoughts, opinions, etc.) by making use of Natural Language Processing (NLP) tools.
Natural Language Processing aims to comprehend & create a characteristic language by utilizing essential techniques and tools.
Usually, other than distinguishing the feeling, a sentiment analyzer extracts the traits of articulation or expression, e.g.:
- Polarity: Denoting the positive or negative feeling.
- Subject: What is being discussed?
- Opinion holder: An entity or individual who communicates the sentiment.
Sentiment analysis captures insights for the entertainment industry
Sentiment analysis is gaining popularity as everything is shifting online. It is the only gateway for understanding the client base, including what they desire from the brand.
Sentiment analytics enables you to comprehend the complaints and concerns of the clients, which in the long run enables organizations to scale their services.
The entertainment industry needs to investigate the sentiments that clients have about their products, whether it is a film, book, TV show, a play or a piece of music.
Sentiment analysis is appropriate for mining online content for extracting the insights into audience inclinations & emotions.
Benefits of sentiment analysis
Sentiment analytics acts as a fundamental tool to understand how individuals feel about your brand.
Social media impacts the business profoundly, which implies that a highly competitive game needs to be played to catch the eye of your potential clients. However, winning can be possible with accurate sentiment tracking.
Here are some benefits of sentiment analysis that cannot be overlooked.
Improve Customer Experience
When your client buys something, you need to keep them faithful to your brand for a longer time possible and be an evangelist for your brand. Your clients can basically end up as micro-influencers for you.
There are numerous factors that add to incredible customer service, such as on-time delivery, being responsive to online networking, and sufficient compensation for any blunder. Measuring sentiment analysis online encourages you to abstain from leaving your clients disregarded and furious.
For instance, 25% of customers drop a brand or product only after ONE bad customer service experience.
Improves lead generation
One of the primary uses of sentiment analysis is generation of leads. It is possible to generate leads by modifying your marketing campaigns, improving your product quality, having great customer service. Happy & loyal customers, acting as your brand ambassadors, will eventually bring you new customers.
Boosts sales revenue
The greatest advantage of doing sentiment analysis is to boost sales revenues. An ultimate result of effective marketing is an increase in sales revenue, improved client service and quality.
Tatvam – A sentiment analysis tool
Sentiment analysis is complicated, so don’t be fooled.
Tatvam is an affordable and easy-to-use sentiment analysis software solution. It helps you to listen to what customers say and use the information to direct your business choices. Your customers are your bread and butter. Tuning in to everything they might do, and moving with them, can be a distinct advantage for your bottom line.