The social media boom in the last decade or so has brought about radical change in people’s lives throughout the world. Since the beginning of the 21st century, we have witnessed a drastic shift from an analog to a digital world. The internet has enabled bright minds across the globe to give birth to a new type of media platform, namely ‘Social Media’.
In layman’s terms, a social media platform is a website application which allows its users to create and share texts, pictures, videos, and much more. It lets people participate with similar or like minded communities, all without actually being in the same physical location as the other people you connect with on that social platform.
Social media is a great way of reaching out and communicating with mass audiences as well as staying connected with friends, family, and people close to you. The effects of social media can be seen far and wide, both positive and negative. Many would say that the positives far outweigh the negatives. Social media companies are working daily to make their virtual spaces more welcoming and safer for all their users, while at the same time taking measures to reduce the harmful issues with an end goal of eradicating the negative repercussions of social media.
Importance of Social Media
For personal user accounts, social media has become an integral part of daily life to stay in touch with social groups and communities that we care about. On the business front, social media integration has brought about a whole new segment to take care of and work towards the success of the business. Introduction of social platforms has changed many business aspects such as marketing, sales, connection with customers, transparency in operations, the way content is portrayed to an audience, competition, business visibility, and much more.
Social Media Management for Your Entertainment Business
The Social media reputation of your business has become one of the most important factors considered by customers when choosing your services instead of your competitors. As an organization, creating social media presence lets you reach more and more people. These platforms are so dynamic in nature that they open up a whole new dimension of possibilities for marketing and promoting your business. Social media also acts as a friendly way to directly connect with your customers which helps in online reputation management.
There are many great examples of businesses in the entertainment industry leveraging the power of social media to move their business forward. Let’s take a look at one of them:
Disney using User Generated Content
In the year 2011, Disney created a campaign called,”Let The Memories Begin”. In this they asked their social media community to upload their experiences including pictures and videos on platforms such as YouTube, Facebook, MySpace, and DisneyParks.com/Memories. The organization used many of the submissions as social media content to showcase these wonderful experiences to their community.
User generated content gives you more trust and credibility as it is more relatable. For an individual, being exposed to real experiences documented by other people is more authentic. Disney did a great job at utilizing existing customer experiences to improve their online reputation free of major marketing costs.
Just like Disney, you can also find innovative ways to use social media to benefit your entertainment business. You can use social media analytics tools to see the demographics of your audience and cater content towards them. Social media comments are a place where many people like giving their feedback. Monitoring this area is a crucial part of online review management. Talking to your people directly through the comments section is a great way of building brand image and customer loyalty.
Tips to Master Social Media for Your Business
In today’s digital age social media is something that cannot be ignored, especially when it comes to influencing individuals and/or businesses. Let’s see how to use social media for business;more specifically in the entertainment industry.
1. Commitment to Social Media is a Must
Every entertainment entrepreneur or business owner needs to commit to social media.
Like any other form of marketing, social media for businesses can take time and have their own challenges. Growing an audience, creating great content, and increasing engagement requires patience and time. During this process many brands give up on social media.
Typically, it takes eight to twelve months to get social media working for your business.
It all starts with planning. Create a social media strategy and check what connects with your audience. Remove what doesn’t work and change that content to see what does work.
2. Show yourself as a Brand.
The next tip for businesses and entrepreneurs in entertainment using social media is to stay on brand while using social media.
Check out the brands you love and figure out the reason why you loved them in the first place. Chances are, there is something unique about the content they post or how they post it.
Creating a recognizable social media presence isn’t only about showing the value of your product or service to your audience. It’s about connection and experiences. The best brands out there share a common point of view with their fans.
3. Listen to Customers
Listening to customers gives rise to the best brands in any business.
Be prepared for an influx of love from your fans!
Your customers are the best source of inspiration for content. Your fans will suggest what they want from your brand next. If you’re stuck on what to post look to your customers first for ideas before anything else.
Great social media programs are built via customer inputs, not promotion.
How Tatvam Can help with Social Media Management
Handling and managing all social media accounts is not an easy task. But don’t worry, we’re here to help you. Tatvam is a data driven platform which seeks to help and improve various entertainment businesses such as aquariums, zoos, museums, theme parks and other places that put focus on customer experience.
Tatvam is a very dynamic platform which offers many features and software applications to your business such as reputation management services, social media analysis using social mention tools that will help your business figure out where your brand is being talked about, and whether it is positive or negative.
We provide top class tools to help you analyze visitor impressions and improve performance by showing you important keywords and phrases related to your business that you might not be aware of, so you don’t miss out on opportunities to enhance your content.
Tim works as the VP of Sales and Marketing at NetServ Applications and oversees the development and client relationships for NetServs’ proprietary product Tatvam. Tatvam is a Customer Feedback Analytics product that leverages technologies like Machine Learning and AI to help companies monitor and improve their customer experience. Tim both manages the product log and the development teams to ensure they are consistently innovating and delivering a true value-add product, as well as continuously works with Tatvam customers to help them improve their data strategies and customer experiences.