Category Archives: Digital Media

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Reopening Guide for Tracking The Trends of Customer Sentiment

Several states have been lifting the stay-at-home orders and reopening for non-essential businesses in the past few weeks. In some states, things have developed further, and customers can visit tourist attractions, take local flights, or even eat in restaurants. But, despite the lifting of restrictions, customers are still not...

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Player-Driven Video Game Development

How Video Game Publishers can Leverage Voice of the Customer Technology to Improve Issue Tracking and Enhance DLC Feature Prioritization The video game market is currently at an historic high and is continuing to grow exponentially.  Furthermore, according to WePC.com and Capcom; International, the DLC (Downloadable Content) market has...