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6 Steps to a Feedback Analysis Strategy that will Improve Customer Experience

In today’s world of online reviews, email surveys, chat-bots, mystery shoppers and call centers there is never any shortage of customer feedback coming in for customer experience focused companies. ​The problem we face now, is how do we make sense of all the feedback (data) that is coming in?...


Stressing the Importance of the Guest at your Attraction

Social Media, Online Review Sites, Email Surveys.  With so many ways for people to interact with your attraction, how do you make sense of it all?  Or more importantly, how can you capitalize on it? Chapter 1 – Content is the Prince; the Guest is King If you’re in...