A Voice of the Customer Solution for Measuring Sentiment

and Improving Guest Experience

“Since implementing Tatvam, our customer feedback is much more accessible for properties that leverage the software, and each one has been able to make meaningful changes based on an understanding of the true sentiment of overall guest experience.”

Bryan Hardman, Director - Marketing Technology

Herschend Family Entertainment

Why Tatvam?

  • Manage Guest Feedback
  • Know the True Impact
  • Measure Success
  • Perform Smarter Marketing

Problem: Attractions receive a lot of guest feedback on a lot of different channels. This can be very difficult to manage.
Tatvam Solution: View all feedback from surveys, social media, reviews and more in a single environment and quickly filter to view comments that need to be addressed across all sources.

  • Save time and money by reducing work and effort immensely.
  • Set up email subscription reports for relevant feedback to be sent to the applicable people in the company automatically.

Problem: With so much guest feedback, it is difficult to see exactly what is making a real impact on your guest experience.
Tatvam Solution: Tatvam helps you to:

  • Know what is being talked about and how guests feel about each specific aspect of the guest experience.
  • See what makes the biggest impact and create a more data driven approach to improving your customer experience
  • Easily share insights and help the whole company do their part to improve the total guest experience.

Problem: Reporting on guest feedback and measuring the guest experience is hard and takes a lot of time.
Tatvam Solution: Tatvam automates everything by collecting all of your guest comments and tagging and scoring every mention of any topic you choose. This allows you to:

  • Measure how guests feel about anything specific you wish to track
  • Easily check historical trends and continuously track effects of changes in across the guest experience
  • See trends and measure the performance of each specific aspect of the guest experience.

Problem: Without a voice of customer solution like Tatvam, Marketing is leaving a lot of intelligence on the table.
Tatvam Solution: The work that the Tatvam product does can be extremely beneficial for marketing teams. We commonly see our customers use Tatvam to:

  • Uncover the sentiment of your most loyal guests to understand what they like most about your attraction.
  • Measure the trends on topics and exhibits they are marketing to help measure the effect of their campaigns.
  • Identify the words and phrases used by their guests so they can create more custom-tailored marketing campaigns.

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